Collection: Slippery When Wet
Our luxurious line of adult lubricants is designed to enhance comfort and pleasure, making every intimate moment more enjoyable. A good lubricant can reduce friction, prevent discomfort, and intensify sensations. Our formulas are made with high-quality, body-safe ingredients, ensuring a smooth and silky experience every time.
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Loving Joy Nuru Massage Gel 250ml
Regular price £14.99 GBPRegular price£14.99 GBPSale price £14.99 GBP -
Loving Joy Nuru Massage Gel 1L
Regular price £39.99 GBPRegular price£39.99 GBPSale price £39.99 GBP -
Loving Joy Cherry Massage Gel 250ml
Regular price £14.99 GBPRegular price£14.99 GBPSale price £14.99 GBP

Is Needing Lube for Sex a Bad Thing? A Look at the Benefits and Busting the Shame
There's a common misconception that needing personal lubricant during sex is a sign that something is "wrong." Perhaps it's a belief that a person isn't "turned on enough," or that it's an indication of a problem in the relationship. The truth is, none of this is accurate. Using lube is a completely normal, healthy, and often essential part of a great sexual experience. So, let's talk about why using lube is not a bad thing, and why there's absolutely no need for shame.